RocketLink Review: Add SuperPowers to Your Links

RocketLink Review: Add SuperPowers to Your Links
RocketLink Logo

Name: RocketLink

Description: RocketLink offers great value for money if you plan to retarget your audience. With unlimited clicks per month, you get to easily scale up your online marketing efforts.

Offer price: $19

Currency: USD

Operating System: SaaS

Application Category: Link Shortener & Retargeting

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  • Value
  • Features
  • Customer Service
  • Ease-of-Use
4.6

Summary

RocketLink offers great value for money if you plan to retarget your audience. With unlimited clicks per month, you get to easily scale up your online marketing efforts.

Pros

  • Unlimited Clicks
  • Custom Domains
  • Retarget using pixels & UTM Tags
  • Retarget with QR Code & pixels
  • Add Call-to-Actions overlays to links

Cons

  • Limited Pixels

Here’s a quick review on RocketLink, the link shortener with a focus on retargeting ads. If you haven’t heard of retargeting, don’t worry, neither have I until recently.

Until last week, the concept of tracking pixels was something I knew about on the back of my head, but didn’t bother. All I knew was, tracking pixels are good for tracking people. My main focused has always been on web development, SEO and content marketing. And that’s all I thought was needed to growth hack a website.

Unfortunately I was wrong. And thankfully, I discovered my costly mistake before the deal for RocketLink ends.

Like many of you, online ads scared me. I’ve seen friends and experts burning through piles of cash with seemingly no results. That kept me firmly in embedded in SEO and content marketing. And even though managing ad campaigns were far more lucrative, I stubbornly stayed away for a long time.

But my life changed last week.

It was during a meeting, that a friend of mine (a lifetime deal fan himself) raved about how awesome the RocketLink deal was. And talked on how we could actually save money on Online Ads with this RocketLink app via ‘Pixeling’ (which was his term for placing tracking pixels on shortened links).

Check out: The RocketLink Comparison Table – RocketLink, PixelMe, Replug, JotURL, Linkgage & Sniply

It immediately caught my attention. Was there really a way to do Online Ads better? Did pixeling (or the proper term, tracking pixels) actually work? That’s when I began exploring the world of retargeting using link shorteners.

If that caught your attention, read on as we explore this together in our RocketLink review.

RocketLink Review: An Introduction

Have you ever noticed Online Ads that follow you around as you visit different sites? Like some secret admirer or scary stalker.

And all you did was to check out some spanky new shoes that Kobe Bryant wears on Adidas’ site and the next thing you know, bam, the pesky Adidas ad that keeps appearing for awhile.

If you thought that was magic, unfortunately you’re wrong. You, my friend, have just been retargeted.

Why Retargeting?

RocketLink Review: Retargeting Pixels
RocketLink Review: Retargeting Pixels

To further understand why we should run retargeting campaigns, let us check out AdRoll’s explanation below:

Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.1

In short, you get cost-effective ads with retargeting as you target people who are already interested, instead of spending your money on people who aren’t. Instead of showing your ads to perhaps 1 million people, you could just retarget the 50k that visit your site, as they have a much higher chance in purchasing your product.

Statistics has shown that retargeting ads gives you a 312% increase in Return on Advertising Spend (ROAS). That’s a 70% savings over folks who don’t do retargeting campaigns.

Retargeting works automagically due to tracking pixels, which are too small for most of us. But when you visit a site, it adds a cookie to the browser of your window-shopper and lets you to continually target them, be it on Facebook or other site.

Why Link Shorteners?

Link Retargeting Explained
Link Retargeting Explained

But retargeting ads doesn’t need to be limited to websites. We also could do pixeling with links (or better known as Link Retargeting).

Link Retargeting makes your retargeting campaigns so much more effect