In the world of digital marketing, funnels and conversions matters to a website. That is why email marketing using platforms like MailChimp and Amazon SES has been the rage for the past several years. But email marketing has waned in the recent years while chatbots has seen unprecedented growth.
With a massive 2.9 billion monthly active users on Facebook Messenger, an 80% Open Rate and a 13% Click Through Rate, Facebook Messenger chatbots exploded on the scene when Facebook allowed chatbots on its messenger.
But finding the right chatbot is daunting with the amount of chatbot brands out there. Current established chatbot brands includes the following:
- IBM Watson
- Microsoft Bot
Closer to home, we had some lifetime deals for some not-so-famous bots, namely:
So, how do we choose? Which chatbot should we buy/subscribe to? Is MobileMonkey worth it? Read on as we seek to answer your questions in our MobileMonkey Review.
MobileMonkey Review: An Introduction
Like yourself, I didn’t know much about Chatbots. The only thing I knew was that Chatbots is hot and my friends were all about them. Personally, I had bought a couple of chatbot apps on lifetime over the past few months without actually exploring them nor their unique selling points
So when MobileMonkey came into the picture three weeks ago, I wasn’t too keen. Why buy another chatbot app, I reasoned. Plus Brizy Pro, BrandQuiz, UserGuiding and Crystal.ai, took a grip on my attention.
But a few days ago, I found myself with a bit time. And surprisingly, the lifetime deal for Mobile Monkey was still valid. That made me explore the interesting world of Chatbots.
I checked out MobileMonkey, Chatfuel, ManyChat, Verloop, Landbot, ZoConvert, Botletter and Jumper.ai over the past three days, while consuming a bunch of articles on Chatbots.
With the information and experience that I gained, I made up my mind on MobileMonkey. Please read on as I hope to help you on yours in this MobileMonkey review.
Did you know that there are two types of chatbots, namely Scripted Chatbots and AI Chatbots. Chatbots like Wit.ai, IBM Watson and Crystal.ai are AI Chatbots. They are capable of self-learning, emulating human interaction and behaviour but costs a lot of time and money to develop.
In comparison, scripted bots are popular chatbots today. They’re both cost-effective and easy to deploy. You can even personalise and launch your scripted bot on a Chatbot app like ManyChat within a minutes
Fourth Source explains more about scripted bots in the snippet below:
Think of the scripted bot as a guided conversation. For instance, Sephora (a popular makeup retailer in the U.S.) recently launched a bot on the Kik store. Today, the bot engages users with a number of questions about makeup preferences and serves up content and offers relevant to the responses. While it doesn’t sound like a highly sophisticated process – the more the consumer engages with the bot over time, the smarter the bot (and the brand) get about consumer preferences and can serve personalised content and offers. The most important part is that the brand is front and center to the consumer and engaging them with interesting and useful content – hopefully driving them through the sales conversion process.1
In short, scripted bots are like those multiple options type of adventure books and games. With a few clicks, you get to create multiple flows that gives different results to your user. You can even loop back to the beginning of the chat.
This improves user interaction, satisfaction and ultimately, conversion rates on your website. This also reduces customer support costs for your business/organisation.
In this article we will be focusing on scripted bots, as MobileMonkey, ManyChat and the rest of the chatbots we compare MobileMonkey to, are scripted bots.
MobileMonkey Review: Basic Chatbot Functions
But comparing scripted bots itself is hard. Most of the scripted bots mentioned in this article come with different features, execution and user interface. Some even name similar features differently, which adds to the confusion.
Plus, in the various Facebook groups that I’m in, different people are championing different chatbots, presumably because they have invested time and money in these bots.
And these differences puzzled me for a while, until I stumbled upon this article from SEMRush which defines the basic Chatbot functions of a modern chatbot.
This helped me form a framework to evaluate scripted chatbots and hopefully, you too. Here’s the snippet from SEMRush:
The platforms all look a little different in their execution and user interface, but they follow a basic equation.
You create a chat flow first. This will vary depending on who you are talking to and the context in which they are contacting you.
For example, maybe the bot sits on your website and invites people to subscribe to updates anytime you update your blog.
Maybe the bot sits in a re-marketing ad on Facebook, inviting users who abandoned their cart to reach out if they have any questions you can help with.
Whatever the situation, there are several basic functions in the platforms:
Flow: This is what it sounds like – a guided conversation, where you ask questions, users answers, and based on that answer they receive new choices. It is a lot like the old Choose Your Own Adventure books.
Triggers: These are based on things like keywords a user types in. It literally triggers a conversation flow. For example, if a user uses the word “help,” your bot will put them into a conversation flow to help them.
Promotion: These are the options available to help get bot subscribers. Generally, they are things like JSON code that can go into a Facebook ad or a site modal that prompts users to sign up. I have a modal on my site for people that scroll to a certain length, for example.2
MobileMonkey Review: MobileMonkey vs ManyChat vs Chatfuel vs Landbot vs Verloop vs Botletter vs ZoConvert
With this framework, I got down to trying out MobileMonkey as well as leading scripted chatbots like Chatfuel and ManyChat. I also tried out ZoConvert, Verloop, Botletter, Landbot and Jumper.ai.
Off the bat, we removed Jumper.ai from the list as they are a specialized ecommerce chatbot that don’t do Flows, Broadcasts nor Subscribers. Rather, they specialise in delivering simplified checkouts on social media channels.
Let us now look at the comparison table below: