crystal.ai Review: Talk Your Way to Results
Description: crystal.ai is the first AI-powered digital marketing advisor for your business needs. She helps you increase your online sales with campaigns, social media analytics, management and scheduling.
Offer price: $49
Operating System: SaaS
Application Category: Analytics
crystal.ai is the first AI-powered digital marketing advisor for your business needs. She helps you increase your online sales with campaigns, social media analytics, management and scheduling.
- Well-funded startup
- Innovative concept that might take off
- Lacks integration beyond WooCommerce and Google Analytics
- Data Science and AI are expensive
Have you ever wondered how to improve the performance and conversion rate of your websites, online stores or digital marketing campaigns? Be it Google Ads, page views, Facebook Page or content, it is easy to get raw data, but making sense of these data and what to do next, is what’s crucial. And expensive.
That’s why we spend so much on Social Media Managers, SEO Consultants or Google AdWords experts. These people understand what to do with the data churned out by our Facebook Pages, AdWords Campaigns, WordPress website or Shopify store.
But did you know that a lot of digital marketing is guesswork? Your digital marketer tests out various permutations of ads, price, images, placement, user interface and content, to get the best results for your digital property (website, online store, online ad, social media page or profile)
Even then, they could take months before your digital property begins to perform optimally. Or they might entirely miss the mark and fail to bring out the full potential of your digital property.
But what if I were to tell you there’s a better way? Instead of letting someone do the guesswork while you pay for it, would you be interested if there was an affordable advisor that just knows what are the best parameters for your ads, contents and the likes?
Plus this advisor works around the clock, gets better with time and for a short period, is available on a very affordable lifetime license. If you are interested, read on for our crystal.ai review.
crystal.ai Review: An Introduction
crystal.ai is the first virtual advisor for marketers and companies looking to optimize their digital marketing efforts via talking (think Alexa) or writing to an Aritificial Intelligence (AI) powered advisor to gain digital marketing data and advice, real-time.
crystal.ai does so by answering your questions through a technology called Natural Language Processing (NLP). The interesting thing is, that the more you ask crystal.ai questions, the more it will learn your goals and preferences, making it better serve you in the long run.1
crystal.ai isn’t a new startup, rather is has been around since 2016. It was built to scratch an itch that Uljan and his team at iGenius faced. I’ll let him explain it further below in the snippet taken from Silicon Valley Business Journal:
Scratching An Itch
“A lot of digital marketing is done off rules of thumb and guesswork,” says Uljan Sharka, the company’s CEO. “That doesn’t make sense. No two companies are the same, so we are adding self-learning algorithms to the mix. The software is powered by our own Artificial Intelligence engine built on Google Cloud.” Based in Milan, Italy, the company is the brainchild of the iGenius digital agency, developing the solution to scratch its own itch.
“We have used a few social and web analytics tools for our own and our clients’ marketing,” says Sharka. He told me the company found many of the tools out there were too embarrassing for words, so iGenius decided to deploy 25 of its staff members to build crystal.
It is a bold move to launch crystal into an intensely contested market with a number of well-entrenched players. Nonetheless, the company has huge ambitions for its future, aiming to be a comprehensive business intelligence platform, implementing data analytics, social publishing and even smart paid-for promotion of social media posts using the various platforms’ advertising APIs.2
crystal.ai Review: Well Funded with Major Clients
If you were wondering on crystal.ai’s long term survival, at the time of writing, crystal.ai has raised $7,000,000 from angel investors3 with an extra $20 million being sought for their series A funding.
crystal.ai currently also has 20 thousand users4 and a number of established brands, such as Puma and Toyota, among their list of clients.
It was named a top startup internationally by Facebook (2017), Google, StartupGrind Global Top 50 startups (2017), Web Summit Top 11 AI startups (2016)5 as well as featured at Lions Innovation in Cannes and TechCrunch Disrupt.
crystal.ai Review: First Impressions
Personally, I was excited when I found out about crystal.ai being offered on AppSumo. The video was slick, catchy and interesting.
However, after setting up crystal, I found that crystal.ai could only answer were rudimentary questions. (note: I found out later that crystal.ai works best with pre-defined questions. You can find some questions to ask crystal, here) And it gets frustrating during moments that crystal.ai don’t get my questions and returns an irrelevant answers.
That crushed my initial excitement.
And while the