Albacross Review: Track and Target Companies Effectively

Albacross Review
albacross logo

Name: Albacross

Description: Albacross is a B2B Lead Generation tool that has recently been funded (May 2018), accelerating its growth. Compared to its competitors, Albacross is polished, beautiful and produces the best results.

Offer price: 49

Currency: $

Operating System: WordPress

Application Category: Lead Generation

[ More ]

  • Price
  • Lead Quality
  • Number of Sites
  • Ease of Use
4.8

Summary

Should you get yourself a copy of Albacross? If you do any form of B2B business, run a digital agency or might want to expand to a B2B business in the future, please do.

Pros

  • Affordable
  • Unlimited generation of really good leads
  • Five sites
  • Easy to use

Cons

  • No Webhooks nor APIs
  • 60 days retention period
  • No agency style management for multiple licenses

Finding qualified leads is difficult. That’s why we pay a fortune for ads and employ digital marketing agencies to manage social media campaigns, websites, PPC and content. And that’s why we focus on improving conversion rates with better user interface as well as A/B tested layouts.

In the recent years, we have seen a growth of B2B Lead Generation tools. Some were featured on AppSumo, namely apps such as MailShake, Lemlist, FindThatLead, GoPinLeads, Meet Leonard, Viral-Loops and Leadworx.

Others were featured on other marketplaces. These include Leadberry (a Leadworx competitor), Convertful, ConvertBox, Vyper and Visitor Queue, among others.

Among these tools were apps that specialized in tracking and finding out the details of visitors to your site. These were LeadWorx and Leadberry. We even did an indepth review on Leadworx in March 2018.

So when Albacross (not Albatross, the bird) landed on AppSumo, I ignored it for awhile as I always do with lifetime deals. I felt that Albacross was too similar to Leadworx and Leadberry. Furthermore, I have Crocoblocks, DesignWizard and RankWatch in my review queue.

But after some discussion with friends in our Martechwise Facebook Group, I realised that Albacross isn’t too bad after all. So I bought a license and simultaneously loaded the tracking codes for Albacross, Leadworx and Leadberry on WPStarters in order to see the difference.

And boy, I was amazed.

Albacross performed as promised and rendered better results than Leadworx, who was king in our previous test. If you are keen, read our Albacross review for more information on why you should grab yourself an Albacross license before the deal ends.

Albacross Review: An Introduction

Albacross is a Swedish startup founded in 2013. With a total funding of USD 3.79 million​​​​​​​ and and USD 2.50mil seed round collected in May 2018, Albacross plans to be the industry leader in B2B Lead Generation and Account Based Marketing.1

I was surprised to find out that Albacross has a large team (for startup standards), with Funderbeam reporting a size of 20-49 headcount.

Personally, I’ve never heard of Albacross before this deal, but an amazing 4.6/5 from 63 reviews on ProductHunt and a five star average over 155 reviews on AppSumo, Albacross is shaping up to be a deal to grab.

Albacross Review: First Impressions

I’m impressed with Albacross. Even their homepage is well thought out, with important elements above the screen. Here, we are presented with the fact that even global brands such as Mercedes, BMW, KPMG and Pirelli are on Albacross.

From there we are told that an impressive fourteen thousand companies are using their tool to generate three million leads out of thirty million visitors. That’s an impressive hit rate of 10%.

But the backend impressed me more.

Albacross’ dashboard is well thought out with essential details such as duration, visitors, source of visit as well as date and time of visit. In comparison, Leadworx and Leadberry fall short here.

But is the dashboard really useful? How about the leads? Are they of quality? Let us look further via an in-depth comparison.

We will start with the user experience and user interface (UI/UX), followed by the quality of leads generated and finally compare the package offered.

Albacross Review: Albacross vs Leadberry vs Leadworx Comparison

Albacross Review: Albacross vs Leadworx vs Leadberry
Albacross vs Leadworx vs Leadberry

1) User Interface & User Experience

On UI/UX, Albacross has a much better dashboard than Leadberry and Leadworx. The details are well placed, making it easy for digital agencies to monitor and manage leads.

As the devil is in the details, le