If you ever used WordPress long enough, you would realise that WordPress themes are divided into three categories, namely
- Multipurpose Themes – e.g: Avada, Jupiter & BeTheme
- Single Purpose Themes – e.g: PixelGrade Themes, Themes Kingdom & ArrayThemes
- Developer-Friendly Themes – e.g: Genesis, underscores, GeneratePress, OceanWP & Astra Pro
While multipurpose themes are popular among enthusiasts who are starting out on WordPress, they often bring a host of issues to your site. This includes the usage of WPBakery Page Builder (heavy plus locks your content down with shortcodes) and excessive styling plus a bloated functions file.
After awhile, most people end up moving towards either single purpose themes or developer-friendly themes. If you work in a digital agency, web design or web development company, a developer-friendly theme such as Astra Pro, GeneratePress and OceanWP makes sense.
This is because Astra, GeneratePress and OceanWP are optimised for performance, while having hooks and filters at the right places, so that you can easily modify your site.
I’ve personally switched around the three of them due to the strengths that each theme brings. But for awhile, it was more GeneratePress than Astra, due to the amount of granular control GeneratePress brings to the blog archive.
But Astra was developing at a much faster pace and had a bunch of goodies that both OceanWP and GeneratePress didn’t have. With free plugins such as the following
- Custom Fonts
- Customizer Search
- Astra Bulk Edit
- Astra Hooks
- Lightweight Sidebar Manager
- Astra Widgets
- Read Meter
And premium plugins that comes with the Astra Pro bundle (WP Portfolio, Convert Pro, Ultimate Addons for Beaver Builder, Ultimate Addons for Elementor & Schema Pro), Astra Pro theme always got a second look from me.
So when Sujay announced Astra 2.0, I was enthralled. The Global Tab feature is a killer. It allows you to easily adjust items such as typography, colors, containers and buttons. I promptly updated the project I was working on and was blown away with the UI/UX improvements.
Not only that, Sujay promised a bunch of upcoming improvements to Astra, which would make us switch back to them full-time. Here’s what Sujay said on his Astra 2.0 announcement
Improvement to other elements to your WordPress site
- Customizing blog posts
- Enhancing the comments sections
- Improving archive pages
- Updating other structural elements – headers, menus, etc.
- And many more…
2. Speed. Did I say speed again? Ok, I will say it again. We are working on optimizing CSS delivery to make Astra 2.0 even faster!
Astra 2.0 Launched: Why You Should Purchase
Astra 2.0 brings WordPress development to a new level. Instead of going through various customizer options and waiting long for them, you get everything in an improved user experience plus the promise of more goodies.
Now, I always tell my friends that the Astra Bundle is worth it. With an amazing theme (Astra 2.0), an amazing optin form (Convert Pro), powerful addons to both Beaver and Elementor, the leading Schema plugin for WordPress (Schema Pro) and future plugins from the BrainStormForce team, the Astra bundle represents value for money.
But you might complain about the price. With the Astra 2.0 launch, we get 20% off all yearly licenses. This brings the cost of the agency bundle to $199, instead of $249. But, if you have the budget, why not grab the lifetime agency bundle for only $699?
Nowadays, I build and maintain turnkey and bespoke sites. I also write guides and review tools that makes your sites, better. Drop me a message via LinkedIn if you wanna chat more 🙂